MALAYA VILLA FULL FUNNEL PROJECT
A full-funnel rebuild focused on structure, automation, and lead qualification, designed to turn paid traffic into a controlled, scalable system.
CLIENT
Marjun Lopez
ROLE
FUNNEL STRATEGIST
THE OPPORTUNITY
This project didn’t start with a pitch.
It started with a Facebook ad.
I came across Marjun’s ad while scrolling. The message caught my attention, clear, relevant, and aligned with real service providers. Out of genuine interest, I clicked through and purchased his ₱580 toolkit.
After going through the material, one thing stood out.
The offer was strong.
The demand was already there.
People were clearly interested.
But the system behind it was missing.
At the time, his entire funnel lived inside a Linktree setup. While that works as a starting point, it created several friction points as traffic increased:
• Calls could be booked without payment
• Payments had to be manually checked and confirmed
• No clear distinction between serious buyers and casual inquiries
• No lead magnet to capture and nurture leads
• No structured email list, despite running paid ads
In short, there was interest but no structure to support it.
Instead of immediately proposing a full rebuild, I approached it from a systems perspective.
I suggested we focus first on optimizing the ₱580 toolkit funnel—not to add complexity, but to create clarity.
That meant identifying where prospects were leaking, where manual work was slowing things down, and where automation could filter only the most qualified buyers before they ever reached a booking page.
Marjun saw the gap as well.
That moment became the opportunity not just to redesign a page, but to build a foundation that could actually scale.
WHAT I DID....
I didn’t start by adding more pages.
I started by fixing the flow.
Instead of patching the existing setup, we rebuilt the funnel with one clear goal:
to create a system that filters, qualifies, and automates—before a call is ever booked.
The first piece was a dedicated opt-in page.
This became the entry point of the funnel.
A lead magnet designed to capture interest, tag intent, and separate curious visitors from serious prospects, something that was missing before.
Next, I rebuilt the coaching page.
The focus wasn’t just design and copy.
It was clarity, payment control, and user flow.
I implemented a proper checkout experience and connected working payment integrations using PayMongo, ensuring that only paid users could move forward in the process.
Behind the pages, everything was structured inside Systeme.io.
Each action triggered a system response:
– Automated tagging based on behavior
– Payment-based filtering
– Clean handoff between opt-in, checkout, and booking
Each action triggered a system response:
– Automated tagging based on behavior
– Payment-based filtering
– Clean handoff between opt-in, checkout, and booking
To support the funnel, I created email sequences for each page.
They were designed to educate, reinforce the offer, and follow up automatically, removing the need for manual checks and constant inbox monitoring.
Nothing was built to be complicated.
Every element had one purpose:
reduce friction, remove guesswork, and turn interest into a controlled, repeatable process.
click the image for live links
RESULTS AFTER FUNNEL IMPLEMENTATION
After 2 weeks implementing the structured lead magnet to sales to coaching funnel, here are the actual performance metrics recorded:
LEAD MAGNET PERFORMANCE
1,233 visitors
378 leads generated
30.66% conversion rate
The opt-in page achieved a 30%+ conversion rate, indicating strong message-market alignment and effective funnel structure.
AIRBNB TOOLKIT PERFORMANCE
2,622 sales page views
506 users proceeded to checkout
77 confirmed payments
15% checkout conversion rate
2.93% overall page-to-sale conversion rate
For cold and mixed traffic, this falls within a strong digital product benchmark range.
COACHING CALL PERFORMANCE
380 coaching page views
2 confirmed bookings
While the toolkit converted strongly, the data shows opportunity for optimization in the high-ticket coaching transition stage.
FUNNEL BREAKDOWN
Traffic → Lead Magnet (30%)
Leads → Toolkit Sale (15% checkout conversion)
Buyers → Coaching (0.5%)
This funnel generated consistent paid conversions without relying solely on organic traffic.
PORTFOLIO
RELATED PROJECTS
A selection of projects that reflect how I approach structure, messaging, and conversion across different funnels and industries.
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PERSUASION COPY
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