PERSUASION COPY

Conversion-driven copy crafted to guide attention, reduce resistance, and move prospects toward a clear next step.

FITNESS

Sales Page Rewrite for Optimum Nutrition’s Whey Protein

Optimum Nutrition needed a persuasive sales page for their Gold Standard 100% Whey Protein to stand out in a competitive supplement market and justify its premium price. Although the product had a strong reputation, the original copy focused on features rather than benefits, failing to create emotional connection, urgency, or trust to drive purchases.

  • Health & Fitness

  • Copywriting

  • Funnel Strategy

View PDF File

FITNESS

Optimum Nutrition Lead Gen Copy

This landing page was created as part of a portfolio-building challenge focused on conversion copywriting and funnel strategy. The product featured was from Optimum Nutrition, a globally recognized supplement brand. Out of many participants, my entry ranked in the Top 2 for best landing page based on copy quality, structure, and conversion strategy.

  • Health & Fitness

  • Copywriting

  • Funnel Strategy

View PDF File

E-commerce

Skin ProTech™ Trimmer Blade Listing

A replacement trimmer blade designed for use with “The Shearer™,” targeting men who want smooth, safe grooming especially in sensitive areas. Similar blades from big brands (e.g., Philips Norelco) had weak differentiation, low perceived value, and bad user feedback about irritation, tugging, and dullness over time. Competitors weren’t optimized for intimate grooming and lacked compelling copy.

  • Product Copy

  • Product Listing

  • Positioning Strategy

View PDF File

FITNESS

Optimum Nutrition – Facebook Posts & Ad Copy

This project involved writing conversion-focused copy for Facebook posts and ads promoting Optimum Nutrition’s Platinum Hydro-Whey, a fast-digesting protein for athletes, gym-goers, and fitness enthusiasts. My role was to highlight key benefits like digestibility, amino acids, and fast recovery while addressing different buyer mindsets.

  • Health & Fitness

  • Ads Copy

  • Social Media

View PDF File

FITNESS

Optimum Nutrition 4 angles

(Direct, Indirect, Stealth, Pre-selling) Email Copy

Optimum Nutrition wanted to promote a 15% OFF offer for first-time customers and boost product trials of their whey protein shake. Despite their strong reputation, they weren’t seeing enough conversions from email traffic. Their previous messaging was too generic and product-heavy.

  • Health and Fitness

  • Email Marketing

  • Copywriting

View PDF File

If Your Copy Isn’t Converting, Something Deeper Is Broken

It’s rarely about “better words.”
It’s usually about alignment between message, offer, and system.