Conversion-Focused Landing Pages & Funnels
Turn Your Marketing Budget Into Predictable Revenue
with Landing Pages That Actually Convert
I don't just design pretty pages. I build revenue-generating funnel systems that combine conversion psychology, strategic copywriting, and data-driven design to turn $1 spent into $7+ back.
Conversion-Optimized Design (Not Just "Pretty")
Sales Psychology + Strategic Copy Included
Full Automation Setup (Not Just a Landing Page)
IF YOU'RE READING THIS, YOU PROBABLY HAVE ONE OF THESE PROBLEMS
Your Landing Page Looks Great...
But It's Not Converting
Here's the truth:
A bad landing page is worse than no landing page.
Because you're paying for traffic that goes nowhere, the solution isn't to "make it prettier". It's to rebuild it using conversion psychology, strategic copy, and proven funnel architecture.
I Don't Just Design Landing Pages.
I Build Complete Revenue Systems.
Here's what makes my approach different (and why I am different from other builders)
Strategic Copy Included
Most designers hand you a template and say, "Add your copy here." I write every headline, every bullet, every CTA using proven frameworks (PAS, AIDA, market sophistication). Copy IS the design.
Conversion Psychology First
I study YOUR market sophistication level, competitor positioning, and customer psychology BEFORE designing a single pixel. Design decisions are based on what makes your audience buy, not what looks cool.
Fast Turnaround
Most agencies take 8-12 weeks. I deliver complete funnels in 2-3 weeks. Why? Because I use proven templates, battle-tested frameworks, and systemeio's speed. You're live and generating leads fast.
Data-Driven Optimization
After launch, I track every metric: scroll depth, click maps, form abandonment, conversion paths. Then I run A/B tests to continuously improve performance. Your funnel gets better every month.
Industry-Specific Expertise
I specialize in real estate, coaching, and professional services. I know your market, your customers' objections, and what messaging converts. You're not explaining your business to a generalist.
Full Funnel Automation
Landing page + email sequences + SMS follow-up + lead scoring + CRM automation. I don't stop at the landing page. I build the entire system that nurtures leads until they buy.
MY RECENT WORK
Browse My Portfolio
LANDING PAGES & FUNNELS
Real Estate
OFW and Luxury Landing Page
The client, a premium real estate developer, wanted a landing page that communicates trust, exclusivity, and legacy. Their goal was to attract high-income buyers and investment-focused families looking for timeless, elegant homes.
UI/UX Design
Copywriting & Messaging
Figma Prototype
Sports
Colorado Spartans Ticket Funnel
The Colorado Spartans are a sports organization preparing for their April 11th Home Opener. They needed a trial funnel to test how fans respond to a free ticket opt-in and strategically placed upsells before launch day.
Sports Marketing
Ticket Funnels
Figma Wireframe
HVAC
Switchboard Upgrade Landing Page
Fused Air, a reputable electrical and air conditioning company in North Brisbane since 2009, asked us to build a direct-response landing page for their Switchboard Upgrade service. The goal was to drive same-day quote requests from homeowners.
HVAC & Electrical
Lead Generation
Figma Wireframe
Real Estate
Landing Page for Pre-Selling Units
This self-started project showcases my skills in creating conversion-focused real estate landing pages. The goal was to design and write persuasive pages that attract first-time buyers and families, demonstrating my ability to apply buyer psychology, copywriting, and design strategy.
Copywriting
Conversion Design
Figma Wireframe
E-commerce
Nourish Nibbles Healthy Doggo Treats
This was a funnel project for Nourish Nibbles, a fictional healthy dog treat brand. It was part of a Conversion Design course where students were tasked with building a working landing page funnel inside Systeme.io from opt-in to thank-you page.
Automation Funnel
Course Project
Sales Funnel
Health & Wellness
Pure Smile Dental Studio Clinics
The brand had no visual identity or funnel layout, its only a promotional email with written copy. To launch their 30% off campaign effectively, they needed a full opt-in page that would clearly communicate product benefits, build trust, and guide users toward taking action.
Opt-In Funnel
Dental Care
Conversion Design
SAAS
POFI Cards – Opt-in Page Build
The brand had no lead generation page to showcase their card offer or collect subscriber emails. While the content was already created, it wasn’t set up in any platform or funnel. My role was to build a clear, functional opt-in page that matched the brand’s aesthetic.
Finance
Landing page Design
Opt-in Funnel
Affiliate
(CASHSPACE) – LOAN OFFER
While building my portfolio and seeking clients, I explored affiliate marketing to apply copywriting and funnel-building skills to real, income-generating offers. I focused on the loan niche in the Philippines, knowing many Filipinos seek quick, accessible financial help.
Finance
Affiliate Funnel
Tagalog Copywriting
Real Estate
Real Estate Quiz Landing Page
A work-in-progress interactive quiz built in systemeio to segment five types of property buyers based on their answers. I wrote the copy, planned the layout, and built the funnel logic. While the design is still being refined, the project demonstrates my approach to buyer segmentation and conversion strategy.
Copywriting
Quiz Funnel
Buyer types
Real Estate
AIRBNB MANILA
This was my first beta client, discovered through a Facebook page. The Airbnb host had a basic listing but no dedicated funnel to drive leads or bookings. I built their first Systeme.io landing page focused on increasing inquiries and reservations. The setup included an integrated nurture email sequence, making it easy for the client to manage updates and automate follow-ups.
Hospitality
Lead Funnel
Systeme io
Real Estate
AIRBNB INDONESIA
This self-initiated project analyzed an Airbnb listing with strong visuals but weak copy. I redesigned the listing in Canva and rebuilt it in Systeme.io to show how improved storytelling, layout, and calls-to-action could boost engagement and bookings. Although direct collaboration wasn’t possible, the project demonstrates my initiative and conversion-focused design skills.
Hospitality
Conversion Copywriting
Systeme io
LANDING PAGES & FUNNELS
Real Estate
OFW and Luxury Landing Page
The client, a premium real estate developer, wanted a landing page that communicates trust, exclusivity, and legacy. Their goal was to attract high-income buyers and investment-focused families looking for timeless, elegant homes.
UI/UX Design
Copywriting & Messaging
Figma Prototype
Sports
Colorado Spartans Ticket Funnel
The Colorado Spartans are a sports organization preparing for their April 11th Home Opener. They needed a trial funnel to test how fans respond to a free ticket opt-in and strategically placed upsells before launch day.
Sports Marketing
Ticket Funnels
Figma Wireframe
HVAC
Switchboard Upgrade Landing Page
Fused Air, a reputable electrical and air conditioning company in North Brisbane since 2009, asked us to build a direct-response landing page for their Switchboard Upgrade service. The goal was to drive same-day quote requests from homeowners.
HVAC & Electrical
Lead Generation
Figma Wireframe
LANDING PAGES & FUNNELS
Real Estate
Landing Page for Pre-Selling Units
This self-started project showcases my skills in creating conversion-focused real estate landing pages. The goal was to design and write persuasive pages that attract first-time buyers and families, demonstrating my ability to apply buyer psychology, copywriting, and design strategy.
Copywriting
Conversion Design
Figma Wireframe
E-commerce
Nourish Nibbles Healthy Doggo Treats
This was a funnel project for Nourish Nibbles, a fictional healthy dog treat brand. It was part of a Conversion Design course where students were tasked with building a working landing page funnel inside Systeme.io from opt-in to thank-you page.
Automation Funnel
Course Project
Sales Funnel
Health & Wellness
Pure Smile Dental Studio Clinics
The brand had no visual identity or funnel layout, its only a promotional email with written copy. To launch their 30% off campaign effectively, they needed a full opt-in page that would clearly communicate product benefits, build trust, and guide users toward taking action.
Opt-In Funnel
Dental Care
Conversion Design
LANDING PAGES & FUNNELS
SAAS
POFI Cards – Opt-in Page Build
The brand had no lead generation page to showcase their card offer or collect subscriber emails. While the content was already created, it wasn’t set up in any platform or funnel. My role was to build a clear, functional opt-in page that matched the brand’s aesthetic.
Finance
Landing page Design
Opt-in Funnel
Affiliate
(CASHSPACE) – LOAN OFFER
While building my portfolio and seeking clients, I explored affiliate marketing to apply copywriting and funnel-building skills to real, income-generating offers. I focused on the loan niche in the Philippines, knowing many Filipinos seek quick, accessible financial help.
Finance
Affiliate Funnel
Tagalog Copywriting
Real Estate
Real Estate Quiz Landing Page
A work-in-progress interactive quiz built in systemeio to segment five types of property buyers based on their answers. I wrote the copy, planned the layout, and built the funnel logic. While the design is still being refined, the project demonstrates my approach to buyer segmentation and conversion strategy.
Copywriting
Quiz Funnel
Buyer types
LANDING PAGES & FUNNELS
Real Estate
AIRBNB MANILA
This was my first beta client, discovered through a Facebook page. The Airbnb host had a basic listing but no dedicated funnel to drive leads or bookings. I built their first Systeme.io landing page focused on increasing inquiries and reservations. The setup included an integrated nurture email sequence, making it easy for the client to manage updates and automate follow-ups.
Hospitality
Lead Funnel
Systeme io
Real Estate
AIRBNB INDONESIA
his self-initiated project analyzed an Airbnb listing with strong visuals but weak copy. I redesigned the listing in Canva and rebuilt it in Systeme.io to show how improved storytelling, layout, and calls-to-action could boost engagement and bookings. Although direct collaboration wasn’t possible, the project demonstrates my initiative and conversion-focused design skills.
Hospitality
Conversion Copywriting
Systeme io
COPYWRITING
Fitness
Sales Page Rewrite for Optimum Nutrition’s Whey Protein
Optimum Nutrition needed a persuasive sales page for their Gold Standard 100% Whey Protein to stand out in a competitive supplement market and justify its premium price. Although the product had a strong reputation, the original copy focused on features rather than benefits, failing to create emotional connection, urgency, or trust to drive purchases.
Health & Fitness
Copywriting
Funnel Strategy
Fitness
🏋️ Optimum Nutrition Lead Gen Copy
This landing page was created as part of a portfolio-building challenge focused on conversion copywriting and funnel strategy. The product featured was from Optimum Nutrition, a globally recognized supplement brand. Out of many participants, my entry ranked in the Top 2 for best landing page based on copy quality, structure, and conversion strategy.
Health & Fitness
Copywriting
Funnel Strategy
E-commerce
Skin ProTech™ Trimmer Blade Listing
A replacement trimmer blade designed for use with “The Shearer™,” targeting men who want smooth, safe grooming especially in sensitive areas. Similar blades from big brands (e.g., Philips Norelco) had weak differentiation, low perceived value, and bad user feedback about irritation, tugging, and dullness over time. Competitors weren’t optimized for intimate grooming and lacked compelling copy.
Product Copywriting
Product Listing
Positioning Strategy
Fitness
Optimum Nutrition – Facebook Posts & Ad Copy
This project involved writing conversion-focused copy for Facebook posts and ads promoting Optimum Nutrition’s Platinum Hydro-Whey, a fast-digesting protein for athletes, gym-goers, and fitness enthusiasts. My role was to highlight key benefits like digestibility, amino acids, and fast recovery while addressing different buyer mindsets.
Health & Fitness
Ad Copywriting
Social Media
Fitness
Optimum Nutrition 4 angles
(Direct, Indirect, Stealth, Pre-selling) Email Copy
Optimum Nutrition wanted to promote a 15% OFF offer for first-time customers and boost product trials of their whey protein shake. Despite their strong reputation, they weren’t seeing enough conversions from email traffic. Their previous messaging was too generic and product-heavy.
Health & Fitness
Email Marketing
Copywriting
COPYWRITING
Fitness
Sales Page Rewrite for Optimum Nutrition’s Whey Protein
Optimum Nutrition needed a persuasive sales page for their Gold Standard 100% Whey Protein to stand out in a competitive supplement market and justify its premium price. Although the product had a strong reputation, the original copy focused on features rather than benefits, failing to create emotional connection, urgency, or trust to drive purchases.
Health & Fitness
Copywriting
Funnel Strategy
Fitness
🏋️ Optimum Nutrition Lead Gen Copy 🏋️
This landing page was created as part of a portfolio-building challenge focused on conversion copywriting and funnel strategy. The product featured was from Optimum Nutrition, a globally recognized supplement brand. Out of many participants, my entry ranked in the Top 2 for best landing page based on copy quality, structure, and conversion strategy.
Health & Fitness
Copywriting
Funnel Strategy
E-commerce
Skin ProTech™ Trimmer Blade Listing
A replacement trimmer blade designed for use with “The Shearer™,” targeting men who want smooth, safe grooming especially in sensitive areas. Similar blades from big brands (e.g., Philips Norelco) had weak differentiation, low perceived value, and bad user feedback about irritation, tugging, and dullness over time. Competitors weren’t optimized for intimate grooming and lacked compelling copy.
Product Copywriting
Product Listing
Positioning Strategy
COPYWRITING
Fitness
Optimum Nutrition – Facebook Posts & Ad Copy
This project involved writing conversion-focused copy for Facebook posts and ads promoting Optimum Nutrition’s Platinum Hydro-Whey, a fast-digesting protein for athletes, gym-goers, and fitness enthusiasts. My role was to highlight key benefits like digestibility, amino acids, and fast recovery while addressing different buyer mindsets.
Health & Fitness
Ad Copywriting
Social Media
Fitness
Optimum Nutrition 4 angles
(Direct, Indirect, Stealth, Pre-selling) Email Copy
Optimum Nutrition wanted to promote a 15% OFF offer for first-time customers and boost product trials of their whey protein shake. Despite their strong reputation, they weren’t seeing enough conversions from email traffic. Their previous messaging was too generic and product-heavy.
Health & Fitness
Email Marketing
Copywriting
Ready to see similar results for your business?
SIMPLE, PROVEN PROCESS
How We'll Work Together
From discovery call to launch, here's exactly what to expect when we work together:
30-45 Minutes
Discovery Call
We'll discuss your business goals, target audience, current marketing challenges, and what success looks like. I'll analyze your market sophistication level and competitive landscape. You'll leave with actionable insights whether we work together or not.
Timeline:
Book anytime
Location:
Zoom
Week 1
Strategy & Planning
I'll create a detailed funnel blueprint showing every page, email sequence, automation trigger, and success metric. You'll receive a visual workflow diagram and a complete content strategy document. We'll review and refine together before building anything.
Deliverables:
Funnel architecture, competitor analysis, copywriting strategy, technical setup plan
Timeline:
5-7 business days
Week 2
Design & Copy Development
I'll build your landing page in Systemeio (or your preferred platform) with conversion-optimised design and strategic copy. You'll receive the first draft for review with detailed explanations of every design and copy decision. We'll iterate until it's perfect.
Deliverables:
Complete landing page, thank you page, all copy written (headlines, body, CTAs, emails)
Timeline:
5-7 business days
↻ Revisions: 2 rounds included
Week 3
Automation Setup
I'll configure all email sequences, SMS automation, lead tagging rules, CRM integrations, calendar booking, and tracking pixels. Everything will be tested thoroughly before launch. You'll receive video training on how to manage and monitor your funnel.
Deliverables:
Complete automation setup, integrations configured, analytics dashboard, training videos
Timeline:
5-7 business days
Week 4+
Launch & Optimization
Your funnel goes live! I'll monitor performance for the first 2 weeks, make any necessary tweaks, and provide a detailed analytics report. Optional: I can manage ongoing A/B testing and optimization on a monthly retainer basis to continuously improve results.
Deliverables:
Live funnel, 2-week support period, performance report, optimization recommendations
Timeline:
Launch day + 14 days monitoring
TOTAL PROJECT TIMELINE
2-3 Weeks
From strategy call to live funnel generating leads
CLIENT TESTIMONIALS
What's Clients Say About Working With Me
— Mikal Jun. Airbnb Owner
(Landing page & Copy for Airbnb Manila)
Projection Breakdown:
Metric:
Weekly Inquiries - 0–1
Conversion Rate - <1%
Stay Duration - 1–2 nights
Projected:
Weekly Inquiries - 5–10
Conversion Rate - 3–5%
Stay Duration - 3+ nights
— James. Hvac Director
(Landing page and copy for Switchboard upgrade)
Projection Breakdown:
Before Landing Page
Click-to-Lead Conversion Rate:
2–3%
Average Quote Request Time:
48+ hrs
Customer Response Rate:
60%
Estimated ROI: 1.5–2x ad spend
After Landing Page Launch
Click-to-Lead Conversion Rate:
7–10%
Average Quote Request Time:
Same-day (within 24 hrs)
Customer Response Rate: 85%+
Estimated ROI:
3–5x ad spend in first 3 months
Why Choose Me Over Other Designers?
Here's what makes working with me different (and why my clients see better results)
FREQUENTLY ASKED QUESTIONS
Everything you need to know before booking a call
Investment ranges from $1,000-$5,000 depending on complexity.A simple lead generation landing page with email automation starts at $1,000.A complete sales funnel (multiple pages, email sequences, SMS, integrations) ranges from $3,000-$5,000. I'll provide exact pricing after our discovery call when I understand your specific needs. Monthly optimization retainers start at $1,500/month (optional).
Investment ranges from $1,000-$5,000 depending on complexity.A simple lead generation landing page with email automation starts at $1,000.A complete sales funnel (multiple pages, email sequences, SMS, integrations) ranges from $3,000-$5,000. I'll provide exact pricing after our discovery call when I understand your specific needs. Monthly optimization retainers start at $1,500/month (optional).
I specialize in Systemeio because it's all-in-one (landing pages + email + automation + CRM) and offers a free tier. However, I also work with: ClickFunnels, Kajabi, WordPress + Elementor, Unbounce, Leadpages, HubSpot, and custom HTML/CSS. If you have a preferred platform, let me know on the discovery call.
Note: Platform choice may affect project timeline and cost if I need to work around technical limitations.
My core expertise is in Real Estate Coaching & Consulting (webinar funnels, application funnels), Professional Services (legal, financial, medical consultation booking), and E-commerce (product launches, abandoned cart recovery). That said, the conversion principles I use apply across industries. If you're in a different industry, we can discuss fit on the discovery call.
I write everything.
All headlines, body copy, CTAs, email sequences, SMS scripts-everything is included in my service. You'll review and approve copy, but you don't need to write a single word. I'll interview you about your business, audience, and unique value proposition, then translate that into conversion-focused copy using proven frameworks. This is one of my key differentiators from "design-only" services.
Every project includes 2 rounds of revisions during the build phase. After launch, I provide 14 days of support for any technical issues or minor tweaks. For ongoing optimization, A/B testing, or major changes, I offer monthly retainer packages starting at $1,500/month. Many clients choose this option because continuous optimization compounds results over time (average 30-50% conversion improvement in first 90 days).
Yes! Standard payment structure:
50% deposit to start project, 50% upon completion before launch. For projects over $3,000, I can offer a 3-payment plan: 40% deposit, 30% at midpoint, 30% at completion. Payment plans help manage cash flow while ensuring quality delivery. Details discussed during the proposal phase.
Full automation includes:
Email sequences (welcome series, nurture campaigns, abandoned form recovery), MS automation (if desired), Lead tagging & scoring (hot/warm/cold prioritization), CRM integration (contact sync), Calendar booking automation (confirmations, reminders), Tracking pixels (Facebook, Google Analytics), and Webhook integrations (Zapier, etc.). You'll get a complete system, not just a landing page.
It's a 45-minute Zoom call where we'll discuss: (1) Your business model and revenue goals, (2) Your target audience and current marketing efforts, (3) Funnel strategy recommendations specific to your situation, (4) Timeline and investment details, (5) Whether we're a good fit. No high-pressure sales tactics- just honest conversation. You'll leave with actionable insights whether we work together or not. If it's a fit, I'll send a detailed proposal within 24 hours.
If you're not happy with the strategy, design, or copy during the revision phase, I'll work with you until you are. My goal is results, not just deliverables. That said, I cannot guarantee specific conversion rates or revenue (too many variables outside my control: traffic quality, offer, pricing, market timing). What I DO guarantee: best practices implementation, proven frameworks, and strategic thinking that gives you the highest probability of success.
Still have Questions? Let's Talk.
Mary Joy "MJ" Garcia
About
Conversion-focused landing page designer and strategic copywriter specializing in high-ROI funnel systems for real estate, coaching, and professional services.
Quick Links
Services
Landing Page Design
Funnel Development
Email Automation Setup
Ongoing Optimization
Copywriting
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