A selection of projects that reflect how I approach structure, messaging, and conversion across different funnels and industries.
REAL ESTATE
The client, a premium real estate developer, wanted a landing page that communicates trust, exclusivity, and legacy. Their goal was to attract high-income buyers and investment-focused families looking for timeless, elegant homes.
UI/UX Design
Copywriting & Messaging
Figma Prototype

SPORTS
The Colorado Spartans are a sports organization preparing for their April 11th Home Opener. They needed a trial funnel to test how fans respond to a free ticket opt-in and strategically placed upsells before launch day.
Sports Marketing
Ticket Funnels
Figma wireframe


HVAC
Fused Air, a reputable electrical and air conditioning company in North Brisbane since 2009, asked us to build a direct-response landing page for their Switchboard Upgrade service. The goal was to drive same-day quote requests from homeowners.
HVAC and Electrical
Lead Generation
Figma wireframe
REAL ESTATE
This self-started project showcases my skills in creating conversion-focused real estate landing pages. The goal was to design and write persuasive pages that attract first-time buyers and families, demonstrating my ability to apply buyer psychology, copywriting, and design strategy.
Copywriting
Conversion Design
Figma Wireframe

E-commerce
This was a funnel project for Nourish Nibbles, a fictional healthy dog treat brand. It was part of a Conversion Design course where students were tasked with building a working landing page funnel inside Systeme.io from opt-in to thank-you page.
Automation Funnel
CDPH project as a student
Sales Funnel

Health & Wellness
The brand had no visual identity or funnel layout, its only a promotional email with written copy. To launch their 30% off campaign effectively, they needed a full opt-in page that would clearly communicate product benefits, build trust, and guide users toward taking action.
Opt-in Funnel
Dental Care
Conversion Design


SAAS
The brand had no lead generation page to showcase their card offer or collect subscriber emails. While the content was already created, it wasn’t set up in any platform or funnel. My role was to build a clear, functional opt-in page that matched the brand’s aesthetic.
Finance
CDPH project as a student
Opt-in page

AFFILIATE
While building my portfolio and seeking clients, I explored affiliate marketing to apply copywriting and funnel-building skills to real, income-generating offers. I focused on the loan niche in the Philippines, knowing many Filipinos seek quick, accessible financial help.
Finance
Affiliate Funnel
Tagalog Copy


REAL ESTATE
A work-in-progress interactive quiz built in systemeio to segment five types of property buyers based on their answers. I wrote the copy, planned the layout, and built the funnel logic. While the design is still being refined, the project demonstrates my approach to buyer segmentation and conversion strategy.
Copy
Quiz Funnel
Buyer types

REAL ESTATE
This was my first beta client, discovered through a Facebook page. The Airbnb host had a basic listing but no dedicated funnel to drive leads or bookings. I built their first Systeme.io landing page focused on increasing inquiries and reservations. The setup included an integrated nurture email sequence, making it easy for the client to manage updates and automate follow-ups.
Hospitality
Lead Funnel
Built in systemeio


REAL ESTATE
This self-initiated project analyzed an Airbnb listing with strong visuals but weak copy. I redesigned the listing in Canva and rebuilt it in Systeme.io to show how improved storytelling, layout, and calls-to-action could boost engagement and bookings. Although direct collaboration wasn’t possible, the project demonstrates my initiative and conversion-focused design skills.
Hospitality
Conversion Copy
Built in systemeio

REAL ESTATE
This Airbnb arbitrage project focused on building a complete inquiry-to-booking system for a short-term rental brand. Instead of relying solely on Airbnb messages, I created a dedicated System.io funnel designed to capture guest inquiries, pre-qualify leads, and automate follow-ups—making it easier to convert interest into confirmed reservations while reducing manual back-and-forth.
End-to-end Airbnb inquiry funnel built to support consistent bookings
Lead capture and automated email follow-ups tailored for short-term rental guests
Fully implemented and optimized inside System.io for easy management

A landing page is only effective when it supports the decision.
Without structure and flow, even good design fails to convert.