FUNNEL AND LANDING PAGE DESIGNS

RELATED PROJECTS

A selection of projects that reflect how I approach structure, messaging, and conversion across different funnels and industries.

REAL ESTATE

OFW/LUXURY LANDING PAGE

The client, a premium real estate developer, wanted a landing page that communicates trust, exclusivity, and legacy. Their goal was to attract high-income buyers and investment-focused families looking for timeless, elegant homes.

  • UI/UX Design

  • Copywriting & Messaging

  • Figma Prototype

SPORTS

COLORADO SPARTAN TICKET FUNNEL

The Colorado Spartans are a sports organization preparing for their April 11th Home Opener. They needed a trial funnel to test how fans respond to a free ticket opt-in and strategically placed upsells before launch day.

  • Sports Marketing

  • Ticket Funnels

  • Figma wireframe

HVAC

SWITCHBOARD LANDING PAGE

Fused Air, a reputable electrical and air conditioning company in North Brisbane since 2009, asked us to build a direct-response landing page for their Switchboard Upgrade service. The goal was to drive same-day quote requests from homeowners.

  • HVAC and Electrical

  • Lead Generation

  • Figma wireframe

REAL ESTATE

PRE-SELLING UNIT LANDING PAGE

This self-started project showcases my skills in creating conversion-focused real estate landing pages. The goal was to design and write persuasive pages that attract first-time buyers and families, demonstrating my ability to apply buyer psychology, copywriting, and design strategy.

  • Copywriting

  • Conversion Design

  • Figma Wireframe

E-commerce

Nourish Nibbles Healthy Doggo Treats

This was a funnel project for Nourish Nibbles, a fictional healthy dog treat brand. It was part of a Conversion Design course where students were tasked with building a working landing page funnel inside Systeme.io from opt-in to thank-you page.

  • Automation Funnel

  • CDPH project as a student

  • Sales Funnel

Health & Wellness

Pure Smile Dental Studio Clinics

The brand had no visual identity or funnel layout, its only a promotional email with written copy. To launch their 30% off campaign effectively, they needed a full opt-in page that would clearly communicate product benefits, build trust, and guide users toward taking action.

  • Opt-in Funnel

  • Dental Care

  • Conversion Design

SAAS

POFI Cards – Opt-in Page Build

The brand had no lead generation page to showcase their card offer or collect subscriber emails. While the content was already created, it wasn’t set up in any platform or funnel. My role was to build a clear, functional opt-in page that matched the brand’s aesthetic.

  • Finance

  • CDPH project as a student

  • Opt-in page

AFFILIATE

(CASHSPACE) – LOAN OFFER

While building my portfolio and seeking clients, I explored affiliate marketing to apply copywriting and funnel-building skills to real, income-generating offers. I focused on the loan niche in the Philippines, knowing many Filipinos seek quick, accessible financial help.

  • Finance

  • Affiliate Funnel

  • Tagalog Copy

REAL ESTATE

Real Estate Quiz Landing Page

A work-in-progress interactive quiz built in systemeio to segment five types of property buyers based on their answers. I wrote the copy, planned the layout, and built the funnel logic. While the design is still being refined, the project demonstrates my approach to buyer segmentation and conversion strategy.

  • Copy

  • Quiz Funnel

  • Buyer types

REAL ESTATE

AIRBNB MANILA

This was my first beta client, discovered through a Facebook page. The Airbnb host had a basic listing but no dedicated funnel to drive leads or bookings. I built their first Systeme.io landing page focused on increasing inquiries and reservations. The setup included an integrated nurture email sequence, making it easy for the client to manage updates and automate follow-ups.

  • Hospitality

  • Lead Funnel

  • Built in systemeio

REAL ESTATE

AIRBNB INDONESIA

This self-initiated project analyzed an Airbnb listing with strong visuals but weak copy. I redesigned the listing in Canva and rebuilt it in Systeme.io to show how improved storytelling, layout, and calls-to-action could boost engagement and bookings. Although direct collaboration wasn’t possible, the project demonstrates my initiative and conversion-focused design skills.

  • Hospitality

  • Conversion Copy

  • Built in systemeio

REAL ESTATE

AIRBNB ARBITRAGE

This Airbnb arbitrage project focused on building a complete inquiry-to-booking system for a short-term rental brand. Instead of relying solely on Airbnb messages, I created a dedicated System.io funnel designed to capture guest inquiries, pre-qualify leads, and automate follow-ups—making it easier to convert interest into confirmed reservations while reducing manual back-and-forth.

  • End-to-end Airbnb inquiry funnel built to support consistent bookings

  • Lead capture and automated email follow-ups tailored for short-term rental guests

  • Fully implemented and optimized inside System.io for easy management

Landing Pages Aren’t Design Projects, They’re Conversion Systems

A landing page is only effective when it supports the decision.
Without structure and flow, even good design fails to convert.